Trusted by Australia’s leading project marketers

The ultimate marketing platform for
Marketers.

Since 2019, OpenLot has helped project marketers connect with millions of Australians actively researching new-home and house and land opportunities. By combining a dedicated new-home audience with rich buyer intent data, we help marketers reach the right buyers earlier in their decision-making journey and deliver stronger campaign performance for their builder and developer clients.

Mobile video trial (2)

Buyers who were never searching for land

Typical property portals are built around existing housing stock, making them a poor fit for buyers planning to a new home.

OpenLot is purpose -built for the new-home journey, from house & land packages to home designs. It’s where buyers start building, not browsing.

Not all leads are equal

High lead volumes mean little if enquiries are unqualified or low-intent - especially when the same enquiry is shopped to multiple builders.

OpenLot prioritises buyer intent over lead volume. Every enquiry is SMS-verified and most leads include further details data such budget, design preference and timeframe to buy.

Performance is your problem

When every development markets on the same portals, you compete for the same buyers, creating duplicate leads and price pressure.

Smart project marketers use OpenLot to access an entirely new audience of new-home buyers. In fact, up to 79% of OpenLot leads are completely unique, giving you fresh opportunities to sell.

Why Project Marketers Recommend OpenLot

A Competitive Edge

Leading project marketers use OpenLot as a strategic advantage for their clients.

While most campaigns rely on the same traditional portals and deliver similar outcomes, the strongest project marketers differentiate through smarter channel selection and audience access.

By leveraging OpenLot’s dedicated new-home buyer audience, they position themselves as forward-thinking partners and consistently drive higher-quality enquiries and stronger sales performance for their clients.
More land estate buyers

Land estate buyers are hard to reach early in their journey. Traditional property portals focus on established homes, leaving new estates buried among resale listings and hard to discover.

OpenLot is purpose-built for land, estates and new homes. Buyers explore selling, upcoming, planned and sold projects in one place, gaining a clear view of emerging communities before committing to a location.

OpenLot is built specifically for land, new estates and new builds . Buyers explore selling, upcoming, planned and sold projects in one place, giving a clear view of where new communities are emerging before they’ve committed to a location.

As a result, OpenLot attracts a dedicated new-home audience of 1.7M+ annual visitors actively researching where to buy and build. Engaging buyers earlier drives higher-quality enquiries and faster absorption for developers.
Leads that convert
Lead volume is meaningless if sales teams can’t convert.

Every OpenLot enquiry is SMS-verified, with over 60% including an extended 12 point buyer profile covering factors such as:
- Buying purpose
- Timeframe to purchase
- Lot size preference
- Deposit readiness
This gives sales teams clearer context and far more productive conversations and stronger conversions.
Fresh prospects, not duplicates

Sales teams often waste time competing for buyers who have already been contacted by multiple agents.

Some platforms even distribute the same enquiry across several vendors, forcing sales teams to chase the same buyer and compete mainly on price.

OpenLot delivers exclusive leads. Every enquiry is sent to a single sales agent and is never resold across the platform.

In fact, up to 79% of OpenLot leads are completely unique, connecting you with buyers your competitors haven’t already contacted.
Capyure what others miss

Even strong sales teams lose enquiries through missed or delayed follow-up.

OpenLot automatically follows up every lead within 48 hours via email to ensure contact is made and no enquiry slips through the cracks. At the end of each month, Lead Maximiser re-engages all unconverted leads through an Australian-based call centre, with calls recorded for quality and training.

Together, these processes recover up to 50% of missed leads and typically reactivate 15–20% of cold prospects.
Intelligence traditional portals can't provide
Your clients rely on you for more than just selling lots. The strongest project marketers help developers shape product mix, pricing and release strategy to match real buyer demand.

OpenLot’s proprietary buyer data reveals:
- which lot types attract the highest enquiry volumes
- optimal lot sizes by suburb and buyer segment
- price points that convert best in each market
- real-time shifts in buyer preferences and demand
These insights allow project marketers to make smarter recommendations, guide release strategy with confidence, and consistently deliver stronger project outcomes.