Founded in 2019, OpenLot is Australia’s leading marketplace for land, house and land packages, townhomes, home designs and new communities. We help developers, builders, land estates and project marketers connect with buyers who are actively researching, comparing and enquiring about new-home options.
Unlike general property portals built mainly around established homes, OpenLot is designed specifically for the new-home journey, from suburb and estate discovery through to land, packages, home designs and enquiry.
Built for the way new homes are searched and sold
Selling new homes is different from selling established property.
Buyers are not just comparing houses. They are comparing estates, land releases, lot sizes, builders, floorplans, inclusions, prices, timeframes and locations. They may start with a suburb, a block of land, a builder, a home design, a house and land package or a new community.
OpenLot brings those pieces together, helping buyers search, compare and enquire with more confidence, while helping the industry reach a more relevant and better-informed audience.
Our goal is to become the decision engine for Australia’s new-home market: a platform that helps buyers understand their options, take the next step with confidence, and helps the industry identify, engage and convert the right audience.
The more useful OpenLot becomes for buyers, the more valuable it becomes for developers, builders and project marketers looking to generate genuine enquiry and better sales conversations.
Why industry partners use OpenLot
OpenLot gives developers, builders and project marketers a specialist channel for reaching new-home buyers.
Our platform helps industry partners:
reach buyers searching for land, house and land packages, townhomes and home designs;
promote estates, communities, builders, packages and releases;
generate genuine, SMS-verified enquiries from a specialist new-home audience;
qualify buyers after enquiry through Connect First AI, capturing intent, buyer stage and next best action;
give sales teams richer buyer context through buyer profiles, enquiry data and AI qualification insights; and
support campaign performance with buyer data, reporting and market insights.
OpenLot Today
Since launching in 2019, OpenLot has grown into one of Australia’s leading specialist property platforms with:.
more than 2.3 million annualised visitors;
a growing national audience of land, house and land, townhome and new-home buyers;
relationships with major builders, developers, land estates and project marketers;
a team of more than 40 across sales, product, marketing, data, research, customer success and operations; and
deep experience across property, proptech, marketplaces, performance marketing and buyer data.
We are focused on one category and one mission: making the new-home journey work better for buyers and the industry.
OpenLot is for buyers searching for land, house and land packages, townhomes, home designs and new communities, and for the developers, builders, land estates and project marketers who want to reach them.
OpenLot is focused on new homes. The platform is built around land, estates, builders, house and land packages, townhomes and home designs, rather than mainly established properties.
Partners can promote land estates, new communities, house and land packages, townhome projects, home designs, builders and campaign offers. We work with developers, builder, project marketers and media agencies all over Australia.
OpenLot enquiries come from a specialist new-home audience and are SMS-verified to help reduce spam and low-quality leads. Through buyer profiles and Connect First AI, we also capture richer information after enquiry, including buyer intent, stage and next best action, helping sales teams prioritise the right conversations.
Yes. OpenLot supports partners with campaign reporting, buyer insights and performance data to help understand enquiry, audience behaviour and campaign outcomes.
Developers, builders, land estates, project marketers and media agencies can speak with the OpenLot team to find the right campaign option for their projects, locations and sales goals. We’ll help you understand the audience, available products and best way to reach high-intent new-home buyers on OpenLot.
Want to find out more?
Get in contact with OpenLot via the Contact us now page
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