Hillscorp
Case Study
Hillscorp
How OpenLot Helped Hillscorp Generate Four Times More Verified Buyer Leads
For Hillscorp Developments, connecting with genuine buyers became even more important as the property market began to slow.
With more than 20 years of experience developing residential communities across Queensland, Hillscorp has built a reputation for delivering quality estates, including Panorama Estate, a 120-lot community on the Sunshine Coast that has successfully sold through multiple stages.
When it came time to launch the final stage, the team turned to OpenLot.
"As the market was slowing, we made the decision to implement OpenLot on our final Stage 4."
More verified leads. Better value.
Prior to OpenLot, Hillscorp relied on a combination of traditional property portals and social media marketing. While these channels generated enquiries, the quality wasn't always there.
According to Sharon Bowden, Sales & Marketing Manager, OpenLot quickly stood out.
"We've had four times the amount of verified leads from OpenLot than our other platforms."
Each enquiry includes verified contact details, giving the sales team confidence they're speaking with genuine buyers who are actively looking to purchase.
"They're a much higher quality lead because they come through with both a qualified phone number and email address."
Strong support and guaranteed results
Beyond lead quality, Hillscorp values the ongoing support from the OpenLot team and the confidence that comes with guaranteed lead delivery.
"The support from OpenLot has been amazing."
For Kerry-Anne Crowley, who manages sales at Panorama Estate, OpenLot has become a valuable part of their marketing strategy, delivering consistent enquiries at a more affordable cost than many traditional platforms.
"The price is much more affordable than some of the other larger platforms we've been using, which makes it extremely good value."
When asked to rate the experience, Sharon's response was simple.
"I'd give OpenLot a 10 out of 10."
Watch the Full Case Study
Hear directly from Sharon Bowden, Sales & Marketing Manager, and Kerry-Anne Crowley from Hillscorp Developments, as they explain how OpenLot delivered four times more verified leads, exceptional value and consistent support throughout the campaign.
▶ Watch the full video to hear their story.