Koham Property

Koham Property

Why Koham Property Group Makes OpenLot a Non-Negotiable for Every New Project

When you're selling land, success isn't measured by the number of enquiries you receive. It's measured by how many of those enquiries become sales.

For Koham Property Group, that's why OpenLot has become a non-negotiable part of every new project launch.

Managing 400 to 600 land sales each year, Koham specialises exclusively in land sales and is always looking for marketing solutions that deliver genuine buyer enquiries rather than inflated lead numbers.

"The number one thing that we suggest as a non-negotiable now when we roll a project out from scratch is that they implement an OpenLot subscription."

Qualified leads that sales teams want

According to Koham, OpenLot consistently delivers buyers who are actively looking to purchase, giving their sales team confidence that every enquiry is worth following up.

"The salespeople are excited to receive the leads because 99% of the time the customer has a seriously strong interest in buying land or buying one of our products."

Rather than chasing volume, Koham values quality, allowing their team to spend more time converting buyers and less time qualifying leads.

Better conversion, better value

For Koham, the real measure of success is conversion.

While other platforms may generate hundreds of enquiries, OpenLot delivers buyers who are far more likely to purchase.

"One in every eight to ten leads converts into a deal if it's followed up appropriately."

Combined with its cost-effectiveness, OpenLot has become a key part of Koham's marketing strategy.

"It's the most cost-effective and high-value lead generation platform in the industry."

Watch the Full Case Study

Hear directly from the Koham Property Group team as they explain why OpenLot is now a standard part of every project launch, and how qualified leads have helped improve their marketing performance and sales results.

▶ Watch the full video to hear their story.