Latitude Real Estate

Latitude Real Estate

How Latitude Real Estate Uses OpenLot to Deliver Consistent Results for Developers

For Latitude Real Estate, helping developers successfully sell residential land communities means constantly finding new ways to connect with active buyers.

According to Bob Hand and George Papadopoullos, OpenLot has become an integral part of that strategy.

Having partnered with OpenLot since its early days, the team has seen firsthand how the platform has evolved into a reliable source of qualified buyer enquiries.

"We've been working with OpenLot since probably the initial inception. We were getting leads that were qualitative, and all of our vendors are now on OpenLot."

Consistent lead generation backed by marketing support

One of the biggest advantages for Latitude Real Estate is that OpenLot doesn't simply generate enquiries. It actively markets projects through a combination of eDMs, SMS campaigns and buyer engagement, helping drive consistent enquiry month after month.

"One of the main qualities of OpenLot is they're taking care of the messaging. Between the eDMs, SMSs and bringing in those leads, that's really on OpenLot's back."

This allows the team to focus on what they do best: converting qualified buyers into sales.

Guaranteed leads developers can rely on

For developers, certainty matters.

Latitude Real Estate values OpenLot's guaranteed lead model because it provides confidence that marketing investment will translate into buyer enquiries.

"When we're sitting with developers, we know that month is going to deliver a certain number of leads."

"What other businesses actually guarantee their performance? The guarantee of leads each month has been extremely appealing."

Quality leads that convert

While generating enquiries is important, Bob and George believe success ultimately comes down to follow-up.

With qualified buyers coming through OpenLot and an experienced sales team engaging those enquiries quickly, the platform has consistently delivered strong conversion outcomes.

"If you've got good staff in the field actively following up those leads as they come in, you will definitely get strong conversions."

Watch the Full Case Study

Hear directly from Bob Hand and George Papadopoullos from Latitude Real Estate as they explain why OpenLot has become a trusted marketing partner, delivering consistent lead generation, guaranteed performance and strong sales results for the developers they represent.

▶ Watch the full video to hear their story.