Lennium Group

Lennium Group

How OpenLot Helps Lennium Group Generate High-Quality Leads That Convert

For land developers, reaching buyers in emerging growth corridors can be one of the biggest marketing challenges.

For Lennium Group, building awareness of both their projects and the surrounding communities is critical to driving sales.

At Lillywood Landings, the group's flagship residential community in Moreton Bay, more than 350 of 700 lots have been sold in just 15 months. According to Andrew Boyd, Queensland State Manager at Lennium Group, OpenLot has played an important role in that success.

"OpenLot is purely pairing buyers looking for land, wanting to put a house on it, with our product. So it's a good partnership."

High-quality leads that are ready to engage

For Andrew, the value of OpenLot comes down to lead quality.

Every enquiry arrives with verified contact details, making it easy for the sales team to quickly connect with genuine buyers.

"OpenLot's lead quality is extremely high. Every lead comes with an email, a phone number and a full name, and it makes for a really simple process for our sales team to contact that buyer."

Before joining OpenLot, Lennium Group carefully evaluated both the platform and its CRM integration. The result was a seamless implementation that quickly delivered measurable outcomes.

Sales in under 48 hours

OpenLot didn't just generate enquiries. It generated sales.

According to Andrew, buyers from OpenLot have progressed from enquiry to signed contract in less than 48 hours, while the platform now contributes around 15% of the company's total lead generation.

"We've had sales convert in under 48 hours from an OpenLot lead to contract, and it accounts for about 15% of our lead generation."

A trusted part of the marketing mix

Beyond lead generation, Lennium Group values the ongoing support provided by the OpenLot team and their commitment to continually improving campaign performance.

When asked where developers should invest their marketing budget, Andrew's recommendation is clear.

"If I had three areas to recommend spending your marketing budget, it'd be a project website, Meta advertising, and OpenLot."

Watch the Full Case Study

Hear directly from Andrew Boyd, Queensland State Manager at Lennium Group, as he shares how OpenLot has helped generate high-quality buyer enquiries, fast sales and become an essential part of their marketing strategy.

▶ Watch the full video to hear their story.