MP DEV

MP DEV

How OpenLot Delivers Qualified Buyer Leads That Drive Sales

For Cameron and Jason from MPDEV, marketing residential land is about more than generating enquiries. It's about finding buyers who are genuinely ready to purchase.

Working on Harmony Estate, the team had already explored a range of marketing channels, but found that many simply didn't deliver the same quality of enquiries as OpenLot.

"We were using social media. It's hit and miss. We don't get nearly as many leads as we get out of OpenLot."

Qualified leads with verified contact details

One of the biggest advantages for MPDEV is the quality and reliability of every enquiry.

With verified phone numbers and email addresses, the sales team knows every lead is genuine, allowing them to make contact immediately.

"When we get an OpenLot lead, they're far more actionable because the salesperson knows it's the right email and the right phone number."

According to the team, OpenLot consistently delivers 30 to 40 qualified enquiries each month, with the majority coming from buyers actively looking to purchase.

"The majority of them are genuinely interested in purchasing."

Strong conversion and real ROI

For any developer, the most important question is whether marketing investment turns into sales.

For MPDEV, the answer has been a resounding yes.

"We've got a 30 to 40% sale rate, so for us we're stoked. It's certainly been worth the money."

The quality of the enquiries has even created healthy competition within the sales team, with consultants eager to follow up every new OpenLot lead.

"There's almost a battle going in the office to say, 'Seriously, that's my lead!'"

A marketing partner that delivers

Beyond generating enquiries, MPDEV values the ongoing partnership with OpenLot and the results the platform consistently delivers.

"OpenLot actually works with you. In all my time in real estate property, I've never seen results like this."

Watch the Full Case Study

Hear directly from Cameron and Jason from MPDEV as they explain how OpenLot has helped generate qualified buyer enquiries, deliver impressive conversion rates and become one of their highest-performing marketing channels.

▶ Watch the full video to hear their story.