My Haus Property Group

My Haus Property Group

How OpenLot Helped My Haus Property Group Reach an Untapped Buyer Market

For My Haus Property Group, successful project marketing is about putting the right development in front of the right buyers.

According to Kira Steinhaus, Principal at My Haus Property Group, OpenLot has opened the door to an audience they simply weren't reaching through traditional property portals.

"It's given us access to an untapped market that we wouldn't otherwise have gotten from the traditional real estate platforms."

Rich buyer profiles, not just enquiries

While My Haus Property Group has traditionally advertised through realestate.com.au and Domain, Kira says the biggest difference with OpenLot is the depth of information provided with every enquiry.

Instead of receiving just a name and email address, OpenLot delivers verified buyers with detailed profiles, giving the sales team greater confidence before making contact.

"The traditional platforms, it's just a name and email. Sometimes there's not even a phone number. With OpenLot they have to verify their phone number, plus there's a whole profile of the lead."

Results within days

The impact of OpenLot was almost immediate.

Within days of launching, My Haus Property Group could already see the value the platform was delivering, and within the first month those enquiries had progressed into contract negotiations.

"Within days, it was shown that it was beneficial to have for my developments. Within the first month, we were negotiating contracts with the leads that had come in."

For Kira, the results speak for themselves.

"You'd be missing out if you didn't list your project on OpenLot."

Watch the Full Case Study

Hear directly from Kira Steinhaus, Principal at My Haus Property Group, as she explains how OpenLot helped her team reach new buyers, generate richer lead information and achieve results within weeks.

▶ Watch the full video to hear their story.