Oakford Homes

Oakford Homes

How OpenLot Helped Oakford Homes Sell Out a 32-Lot Development in Just Nine Weeks

For Oakford Homes, successful land development is about more than building communities. It's about connecting the right buyers with the right opportunities.

According to Graeme Gibson, Property Development Manager, and Ashleigh Olsen, Marketing Coordinator, OpenLot has become an important part of that process, helping the team generate qualified enquiries and accelerate sales.

Initially, however, there were some reservations.

"I was a little slow to embrace the technology. I was nervous about bringing OpenLot into our marketing campaigns and worried it was going to be too cumbersome to manage."

Those concerns quickly disappeared once the campaign launched.

Verified leads that convert

OpenLot delivered a steady flow of qualified buyer enquiries, many of which converted directly into contracts.

The results exceeded expectations, with Oakford Homes selling out a 32-lot development in just eight to nine weeks, making it one of the company's fastest-selling projects.

"We had a really successful campaign with OpenLot where a number of leads converted straight into contracts. The whole project was pretty much closed out within eight to nine weeks."

Better data. Better conversations.

For Oakford Homes, one of the standout features is OpenLot's SMS-verified leads, giving the sales team confidence that every enquiry comes from a genuine buyer.

"The best feature from OpenLot is the SMS verified leads. They allow our sales consultants to get mobile numbers that have already been verified, so we know those leads are going to be really good quality."

Beyond generating enquiries, OpenLot also helps the team build a valuable database of buyer insights, allowing them to better understand customer preferences and improve future projects.

"We're building this database up where we're capturing good leads and getting good data for our team to learn what people want and help them along in their home journey."

A platform worth exploring

For developers looking to strengthen their marketing strategy, Oakford Homes believes OpenLot is well worth considering.

"I would strongly encourage anyone considering OpenLot to investigate the opportunities."

Watch the Full Case Study

Hear directly from Graeme Gibson, Property Development Manager, and Ashleigh Olsen, Marketing Coordinator at Oakford Homes, as they share how OpenLot helped deliver qualified buyer enquiries, sell out a 32-lot development in record time and provide valuable buyer insights for future projects.

▶ Watch the full video to hear their story.