Orchard Property Group

Orchard Property Group

How OpenLot Helped Orchard Property Group Generate Hundreds of Verified Buyer Leads

For Ted Cronin, CEO of Orchard Property Group, attracting genuine buyers is critical to the success of every land development.

As the developer behind Pebble Creek, a 650-lot masterplanned community in South East Queensland's Flagstone Priority Development Area, Orchard Property Group was looking for marketing channels that could consistently deliver qualified enquiries.

After a recommendation from an industry colleague in Victoria, they decided to give OpenLot a try.

"They had been using OpenLot for some time and said it was worth investigating as OpenLot moved into South East Queensland."

Verified buyers with minimal crossover

Before OpenLot, Orchard Property Group relied heavily on traditional property portals alongside SEO and SEM campaigns.

Since introducing OpenLot, the team has received hundreds of verified mobile leads, giving the sales team confidence that every enquiry comes from a genuine buyer.

"Since using OpenLot, we've received hundreds of verified mobile leads, which is a very big positive for the sales guys because they know they're genuine leads."

Ted also highlights another key benefit: the enquiries generated through OpenLot have very little overlap with their other marketing channels, helping the business reach buyers they may not have otherwise engaged.

"There is very little crossover from our other marketing mechanisms."

Consistent growth in sales

The quality of OpenLot's enquiries has contributed to ongoing sales success across the project.

"Sales have been steadily growing and they continue to grow month in, month out."

For Orchard Property Group, OpenLot has become an important source of new buyers, particularly those not already being reached through traditional marketing.

"If OpenLot didn't exist today, I think we'd be struggling to attract the amount of quality leads we are receiving, especially new leads with limited to no crossover from other marketing mediums."

A platform worth recommending

Based on the results they've achieved, Ted has no hesitation recommending OpenLot to other land developers.

"I absolutely would recommend OpenLot to other developers in the land space, and we already have."

Watch the Full Case Study

Hear directly from Ted Cronin, CEO of Orchard Property Group, as he shares how OpenLot has helped generate hundreds of verified buyer enquiries, reach new audiences and become a valuable part of their marketing strategy.

▶ Watch the full video to hear their story.