Polly Property

Polly Property

How OpenLot Became One of Polly Property's Top Marketing Channels

For Gareth Evans and the team at Polly Property, marketing off-the-plan developments requires reaching buyers who are actively searching for their next home, not simply generating broad exposure.

Specialising in house and land packages and off-the-plan apartment sales across metropolitan Adelaide, Polly Property is always looking for marketing channels that deliver qualified buyers and measurable value.

When OpenLot was introduced, the results quickly stood out.

"The quality was probably a step above what we've experienced previously."

A platform built for off-the-plan buyers

Unlike broader property portals, OpenLot focuses specifically on buyers researching new homes, land and off-the-plan developments.

For Gareth, that targeted audience has made a noticeable difference.

"OpenLot specialises in off-the-plan purchasing, so for our business there was a very good correlation from those initial leads we started receiving."

Beyond generating enquiries, Gareth says the OpenLot team worked closely with them to tailor a campaign that suited both the developer and the project.

"The OpenLot guys have been very receptive to helping and working with us as clients."

Strong value and measurable results

As campaigns continued, OpenLot quickly established itself as one of Polly Property's highest-performing marketing channels.

"OpenLot has now slipped into probably our top two or three marketing platforms."

For Gareth, one of the biggest advantages is the ability to generate quality enquiries while maintaining flexibility within the marketing budget.

"From a cost standpoint, it's very effective. It's a lot less costly than some of the other platforms, which means you can trial it over a longer period and be more flexible with your marketing."

Reaching the right buyers

Rather than casting a wide net through general advertising, Gareth believes OpenLot delivers buyers who are actively looking for exactly the type of product his team is selling.

"It's attracting just the type of market you're after, rather than a social campaign that could go anywhere."

For developers looking to market land estates or off-the-plan communities, Gareth's recommendation is straightforward.

"I would certainly recommend OpenLot to anyone who's looking at selling an estate or an off-the-plan development."

Watch the Full Case Study

Hear directly from Gareth Evans at Polly Property as he shares why OpenLot has become one of their top-performing marketing channels and how it continues to deliver qualified buyers, exceptional value and strong results for their clients.

▶ Watch the full video to hear their story.