Progress Developments

Progress Developments

How OpenLot Became Progress Developments' Largest Source of Buyer Enquiries

For Progress Developments, the relationship with OpenLot started in an unexpected way.

Before ever speaking with the team, they simply started receiving enquiries.

"We just started to receive leads and we were wondering where those leads were coming from."

At first, those enquiries were overlooked. But as the volume continued to grow, it quickly became clear that these weren't ordinary leads.

High-quality buyers ready to act

According to Chris Lewis, Managing Director of Progress Developments, the real difference wasn't just the number of enquiries. It was the quality of the buyers behind them.

OpenLot consistently delivered buyers who were actively looking to purchase in the near term, allowing the sales team to focus on genuine opportunities rather than spending time qualifying leads.

"OpenLot has become our major source of leads, and I think that's largely because of the quality of the leads that we receive."

"We have found that the OpenLot buyer is somebody that's looking to act now."

Sales from the very first week

The results came quickly.

Progress Developments secured its first sales within the first week of launching its campaign, with qualified enquiries continuing throughout.

"The sales came within the first week of the campaign and they've been consistent through the marketing campaign."

For an end-to-end land developer managing everything from acquisition through to sales and marketing, OpenLot has become a key part of driving project success.

A valuable addition to any marketing strategy

For Chris, OpenLot isn't just another advertising channel. It's one of the first marketing platforms developers should consider.

"I'd put it at the front of your marketing strategy because of the level of enquiry and the quality of the leads that you get. It becomes cost effective. Your cost per lead is very effective."

Watch the Full Case Study

Hear directly from Chris Lewis, Managing Director of Progress Developments, as he shares how OpenLot unexpectedly became their largest source of buyer enquiries, delivered sales within the first week, and continues to generate high-quality buyers ready to purchase.

▶ Watch the full video to hear their story.