Rawson Homes

Rawson Homes

How OpenLot Helped Rawson Homes Generate Faster Sales with Better Quality Leads

For Rawson Homes, choosing the right lead generation partner comes down to one thing: performance.

According to Tara Roser, Head of Sales at Rawson Homes, OpenLot was initially recommended by a colleague in the development industry. Like many builders, the team wanted to know whether OpenLot would simply deliver the same enquiries they were already receiving through traditional property portals.

They quickly found the answer.

"When we did our research with OpenLot, we actually found that the quality of leads seemed to be better, along with their reporting."

Quality leads that are easy to contact

One of the biggest advantages for Rawson Homes is the quality and completeness of every enquiry.

Unlike traditional platforms, every OpenLot lead includes a verified mobile number, allowing the sales team to make contact immediately.

"The best feature for OpenLot in my experience is that every single lead comes with a mobile number. So my team are able to make contact straight away."

Sales within the first month

The results didn't take long.

Across projects in Sydney's southwest and northwest, Rawson Homes began securing sales within the first month of launching with OpenLot.

"As soon as we engaged with OpenLot, within the first month we started to secure sales."

Combined with ongoing support from the OpenLot team, the platform has become a valuable part of their marketing strategy.

"The OpenLot team are amazing. They're very professional, very responsive, and they provide us with innovative ideas to help boost our platform."

For Tara, the recommendation is simple.

"It's all about performance for us, so I would highly recommend OpenLot."

Watch the Full Case Study

Hear directly from Tara Roser, Head of Sales at Rawson Homes, as she shares how OpenLot has helped deliver higher quality leads, faster sales and become a trusted part of their marketing strategy.

▶ Watch the full video to hear their story.