Red23

Red23

How OpenLot Delivered on Its Promise for Red23

Trying a new property platform can be a risk, especially in an industry where many promise results but fail to deliver.

For Bernard Eid, who has been with Red23 for more than 10 years, that was exactly the initial mindset when a developer suggested they trial OpenLot on one of their projects.

"The developer came to us and said, 'I want to try OpenLot on this development.' We didn't know too much about it, so we thought, 'Let's test it out.'"

The results came quickly.

"All of a sudden the interest and the enquiry started rolling in. It was a breath of fresh air."

A stronger launch for new projects

As an agency representing developers, Red23 understands the importance of generating momentum from day one.

One of the features that has delivered the greatest value has been OpenLot's dedicated eDM campaigns, giving projects immediate exposure to an established audience of active buyers.

"The most successful feature we've had is the eDM. At the start of a project, we're accessing a database that we don't already have, and OpenLot is marketing to buyers that don't yet exist in our own database."

Guaranteed enquiries with real results

Another standout benefit for Red23 has been OpenLot's guaranteed lead model.

While it initially seemed too good to be true, Bernard says OpenLot has consistently delivered on its commitment.

"Having a guaranteed number of leads through OpenLot has been a huge advantage. It's not something that's provided by anyone else."

"You think, 'Really? You're going to guarantee my leads?' But it's proven time and time again. You get the guaranteed number of leads, and it's a win-win for everyone."

A platform that delivers

Having seen many new property platforms enter and leave the market, Bernard believes OpenLot stands apart because it has consistently backed up its promises with results.

"OpenLot has been a breath of fresh air for the industry. Someone new has come in and has been able to deliver what they promised."

Watch the Full Case Study

Hear directly from Bernard Eid at Red23 as he explains how OpenLot helped generate immediate enquiry, delivered guaranteed leads, and became a valuable marketing partner for the developers they represent.

▶ Watch the full video to hear their story.