RPM

RPM Group

How RPM Group Uses OpenLot to Deliver Better Quality Leads for Developers

For RPM Group, success isn't measured by the number of enquiries a project receives. It's about generating quality buyers who are more likely to convert.

As one of Australia's leading project marketing companies, RPM is constantly looking for new ways to deliver stronger outcomes for developers across Victoria, Queensland and New South Wales.

According to Arthur Berisha, Sales Director at RPM Group, OpenLot presented an opportunity to reach a highly relevant audience actively searching for land and medium-density developments.

"We saw OpenLot as a really good opportunity in the marketplace to highlight our projects to a market that might be more suited."

Quality over quantity

While OpenLot didn't necessarily produce the highest volume of enquiries, RPM quickly recognised the value of the buyers it was attracting.

"What we found with the OpenLot leads is that while the number wasn't as high, the quality of the leads was quite good."

That quality translated into results, with conversions occurring within just a couple of months of launching campaigns.

"We saw conversions tick off through OpenLot leads within a couple of months."

More touchpoints. Better outcomes.

One feature that stood out for RPM was Lead Maximiser, OpenLot's callback service designed to reconnect with buyers who may have been difficult to reach.

By adding another layer of follow-up and providing detailed buyer feedback, Lead Maximiser helped generate additional appointments and even further conversions.

"Having another layer of touchpoints between us and the buyer, along with a report generated back to us, was critical. It allowed us to get better cut through, more appointments and a couple of conversions through that method as well."

A proven marketing channel

In a competitive market, RPM believes it's important to invest in marketing channels that deliver measurable results.

For Arthur, OpenLot stands out because it consistently delivers genuine buyer enquiries, not just enquiry volume.

"We're not just getting potential leads. What we're really getting is good quality leads and good quality outcomes."

Watch the Full Case Study

Hear directly from Arthur Berisha, Sales Director at RPM Group, as he explains how OpenLot has helped deliver qualified buyer enquiries, stronger conversions and added value through features like Lead Maximiser.

▶ Watch the full video to hear their story.