Simonds Homes

Simonds Homes

How OpenLot Delivers Qualified Home Buyer Leads That Convert

Better Buyer Data. Better Conversations.

When buyers enquire through OpenLot, they don't just submit their contact details. They tell builders exactly what they're looking for, including the home design, land lot, location and budget they're interested in.

For Simonds Homes, that additional information has transformed the way their sales team engages with new enquiries.

"OpenLot leads are great for our sales team because they come through with so much information. The house they're looking for, the land they're looking at, the price, everything's there."
Maxine Dare, General Manager of Marketing & CX, Simonds Homes

Rather than spending valuable time qualifying every lead, the Simonds team can have more meaningful conversations from the very first phone call.

Meeting Buyers Where They Research

Today's buyers spend weeks researching online before visiting a display home. That's why Simonds made OpenLot part of its digital acquisition strategy.

By showcasing its homes and house & land packages on OpenLot, Simonds connects with buyers who are already actively comparing builders and ready to take the next step.

"Because OpenLot is a tool that is so helpful for buyers looking at house and land, it was just a no-brainer for us to be on there."

Faster Sales, Higher Quality Leads

The quality of an enquiry matters just as much as the quantity.

According to Simonds Homes, OpenLot has delivered qualified buyers that have converted into sales in as little as two weeks.

With detailed buyer information attached to every enquiry, the sales team can respond faster, personalise conversations and move buyers through the sales process more efficiently.

A True Marketing Partner

Beyond generating enquiries, Simonds values the support and market expertise provided by the OpenLot team.

"The OpenLot team are wonderful. They really know their markets across different states and come to us with solutions and ideas to help us maximise efficiency."

It's this combination of qualified buyer leads and ongoing strategic support that makes OpenLot more than just another marketing channel.

Watch the Full Case Study

Hear directly from Maxine Dare, General Manager of Marketing & CX at Simonds Homes, as she shares how OpenLot has helped generate qualified buyer enquiries, accelerate sales conversations and strengthen their customer acquisition strategy.

▶ Watch the video above to hear the full story.