Swoopland

Swoopland

How OpenLot Delivered Results That Outperformed the Major Property Portals

Like many developers, Swoopland had traditionally relied on Australia's major property portals to generate buyer enquiries.

So when Head of Sales & Acquisitions, Nick Marino, was first introduced to OpenLot, he admits he was sceptical.

"When I first heard about OpenLot, I wasn't really aware of the brand or exactly what they did."

After putting OpenLot alongside their existing marketing channels, the results quickly changed that perception.

Quality leads that deliver results

By comparing OpenLot directly against traditional property advertising, Swoopland found the platform consistently delivered both quality and volume.

In some months, OpenLot even generated more enquiries than the industry's largest property portals.

"There are months where we've actually received higher numbers of leads compared to realestate.com.au and Domain."

More importantly, those enquiries translated into genuine opportunities, helping Swoopland reach a broader audience of active new home buyers.

From enquiry to sale in just two months

The results were almost immediate.

Within 48 hours of launching with OpenLot, Swoopland began receiving qualified enquiries that quickly turned into appointments. Just two months later, those leads had already generated their first sale.

"We started receiving leads literally within 48 hours. Those leads were converted into appointments and our first sale was generated within two months."

For Nick, the speed of those results exceeded expectations.

"That was an exceptional turnaround period. I certainly didn't expect it."

Watch the Full Case Study

Hear directly from Nick Marino, Head of Sales & Acquisitions at Swoopland, as he shares why OpenLot has become a valuable addition to their marketing strategy and how it helped generate qualified leads, appointments and sales in a matter of weeks.

▶ Watch the full video to hear their story.