The Avenue Property Co

The Avenue Property Co

How OpenLot Gives The Avenue Property Co the Confidence to Deliver for Developers

For The Avenue Property Co, consistency is one of the most important factors when marketing residential land developments.

After trialling numerous property portals over the years, Robert Fidanza, Managing Director, and Cameron Pino, Sales & Acquisitions Manager, found that OpenLot consistently delivered both the enquiry volume and lead quality developers expect.

"We've tried so many different portals over the years, but it's been very hit and miss. We're just finding real consistency with OpenLot."

More enquiries. Better quality buyers.

Specialising in land subdivisions, off-the-plan projects and broadacre land sales, The Avenue Property Co has used OpenLot across multiple successful developments.

The results quickly stood out.

"When we came across to OpenLot, the numbers just spoke for themselves. It was literally four to one as far as enquiries were concerned."

More importantly, those enquiries weren't just numbers. They converted into sales.

"Those four to one enquiries were actually closing."

Qualified leads that improve conversion

For Robert and Cameron, the value of OpenLot isn't simply generating more enquiries. It's delivering buyers who are genuinely ready to purchase.

"Getting a lead is fantastic, but we like to break down the data. We found the quality of the leads, people actually qualified genuine prospective purchasers, makes our closing ratio much better."

By focusing on verified, high-intent buyers, the sales team is able to spend more time converting enquiries into sales.

Confidence through guaranteed performance

Another key advantage has been OpenLot's guaranteed lead model, giving both the agency and its developer clients greater confidence when planning marketing campaigns.

"The OpenLot lead guarantee gives you peace of mind."

Unlike other portals where enquiry numbers can fluctuate significantly, OpenLot provides a level of certainty that helps forecast both lead volume and expected sales outcomes.

"It gives us confidence that we can commit to a developer and say we're going to get 75 leads per month and expect a certain number of sales from those leads."

For The Avenue Property Co, OpenLot has become an essential part of delivering consistent results for developers.

"If OpenLot didn't exist, we'd probably still sell, but it'd be a much slower process."

Watch the Full Case Study

Hear directly from Robert Fidanza, Managing Director, and Cameron Pino, Sales & Acquisitions Manager at The Avenue Property Co, as they explain how OpenLot has helped deliver more qualified enquiries, stronger conversion rates and greater confidence for the developers they represent.

▶ Watch the full video to hear their story.