Tradewinds Coomera
Case Study
Tradewinds Coomera
How OpenLot Helped Tradewinds Coomera Generate Sales in Just Three Weeks
For Tim Blair, Director of Tradewinds Coomera, marketing is one of the most important investments a developer can make.
Reaching the right buyers is essential to building momentum, generating enquiries and ultimately achieving sales.
When Tradewinds Coomera was first introduced to OpenLot, the team hadn't heard of the platform before. After receiving a number of complimentary enquiries and following them up, they quickly realised the quality was genuine.
"We were a little unsure initially. However, we followed them up and they were genuine, good-quality leads."
Qualified buyers with valuable insights
After speaking with the OpenLot team, Tradewinds Coomera launched a promoted campaign and immediately noticed the difference.
Compared with traditional marketing channels, OpenLot delivered pre-qualified buyers complete with verified contact details and valuable buyer information.
"OpenLot has been better, with pre-qualified leads. You have the email and the phone number, so it's far easier to get in contact with buyers."
For Tim, one of the platform's biggest strengths is the buyer profile that accompanies every enquiry.
"The best feature of OpenLot is the background data on each enquiry, along with the qualified lead and mobile number."
Sales within three weeks
The quality of the enquiries translated into results almost immediately.
Tradewinds Coomera secured its first sale within just three weeks of launching with OpenLot and continued the partnership through to the successful sell-out of the development.
"We achieved our first sale with OpenLot within three weeks and have continued our partnership through to sell out our development."
Great value backed by ongoing support
Alongside strong lead quality, Tim highlights the responsiveness of the OpenLot team and the value the platform delivered throughout the campaign.
"The OpenLot team has been great in regards to support. I've always been able to contact Con and make changes to the platform quickly."
For Tim, the recommendation is clear.
"I'd recommend OpenLot to any developer. We got good value for money and lead quality, and it brought our development to fruition in regards to sales."
Watch the Full Case Study
Hear directly from Tim Blair, Director of Tradewinds Coomera, as he explains how OpenLot helped generate qualified buyer enquiries, deliver a first sale within three weeks and support the successful sell-out of the development.
▶ Watch the full video to hear their story.